Rita has been working in the industry for over 13 years. Born and raised in Seattle, she moved to San Diego 7 years ago and never looked back. She prides herself on delivering quality results by listening to people’s needs while simultaneously educating them on products and process. Her clients appreciate that she stays up to date on new techniques, products and hair trends through classes and social media. Most importantly, they appreciate her ability to relate to people and make them feel at home when they sit in her chair. Rita primarily uses Davines products and color line. She specializes in formaldehyde-free Cezanne straightening treatments, blunt cuts and discussing the latest Netflix shows.